Available for selected executive, board, and enterprise-transformation conversations
    Gabriel Guerrero, Group CIO — executive headshot

    Group CIO · Enterprise Transformation · Digital Revenue · Data & AI

    Gabriel Guerrero. Group CIO, Enterprise Transformation

    Group CIO · Enterprise Transformation & Digital Revenue

    Chief Information Officer for Hertz, Dollar, Thrifty, and Firefly across Mexico and selected U.S. locations — a multi-brand automotive and mobility platform spanning vehicle rental, automotive retail, and remarketing. Leads a technology organization of more than 100 internal employees and 40+ external professionals, with an approximately US$20M annual technology budget.

    Top 10 CIOs in Latin America 2025 — CIO Review
    $4.5B enterprise scale
    U.S.–Mexico portfolio
    Bilingual EN / ES
    U.S.-educated

    01 — Positioning

    Executive Positioning

    Group CIO and former operations executive leading enterprise technology — combining CIO accountability with prior P&L and large-scale operations experience to translate technology investment into revenue growth, cost discipline, and resilience. My work sits where digital revenue, core platforms, data and AI, and cybersecurity directly affect business performance — and where the CEO and board need a single accountable executive.

    Operating Lens

    Every technology decision earns its place against business outcomes — revenue, risk, and cost — measured in dollars, not architecture diagrams.

    Stabilize01

    Restore platform trust. Harden uptime, incident response, and security posture before anything else.

    Simplify02

    Rationalize systems, vendors, and processes. Strip structural cost and friction out of the core.

    Accelerate03

    Redirect freed capacity into revenue, margin, and time-to-value. Measure the lift.

    02 — Portfolio

    Transformation Portfolio

    Executive Case Studies

    Four Business Cases.
    One Mandate.

    These are not hypothetical. They are drawn from decisions made under real pressure — a network that disappeared overnight, a revenue platform targeted under coordinated attack, a digital channel that needed executive ownership, and an AI investment that required a defensible governance framework.

    Each case documents the inherited conditions, the decisions made under uncertainty, and what was built after. Cases are based on real events. Names, identifying details, selected figures, and chronology may be adapted to preserve confidentiality.

    View Case Studies
    01

    When $62K Created a Path to $9.1M. The AI Mandate.

    Enterprise AIExecutive ProductivityROI Governance
    02

    The Cost of Invisible Technical Debt

    Technical DebtDigital Resilience
    03

    The Day the Network Disappeared

    Risk & ResilienceCrisis Management
    04

    Owning the Revenue Channel

    Coming Soon
    Digital RevenueCommercial AccountabilityCEO Reporting
    Platform & Transformation
    AI Group Optimization Program
    CIO
    ~US$62K advanced-license investment; ~1,000 employees trained; 586 annual hours validated; US$4.5M–US$9.1M in modeled organizational capacity at scale
    Revenue & Digital
    Multi-Brand Digital Revenue
    CDIO
    Owns ~45% of enterprise revenue across 6 brands and 200+ landing pages
    Revenue & Digital
    Pricing & Conversion Funnel
    CDIO
    Reservations lifted up to +20% through funnel and pricing redesign
    Revenue & Digital
    Partner & Broker Ecosystem
    CDIO
    Govern 120+ OTA, fintech, and mobility integrations driving demand and conversion
    Platform & Transformation
    Core Operating Platform Migration
    CIO
    Leading migration unifying rental, remarketing, and retail on a common stack ($4.5B revenue, 200+ sites)
    Risk & Resilience
    Network Outage Recovery
    CIO
    Led executive crisis response to full connectivity loss; institutionalized monitoring and escalation governance
    Risk & Resilience
    Cybersecurity & PCI DSS
    CIO
    Advanced PCI posture and security architecture across network, cloud, and payments (Palo Alto, Proofpoint)
    Platform & Transformation
    SAP S/4HANA Migration
    Director, Supply Chain & Operations
    End-to-end ERP migration delivering planning discipline across a $250M, 1,500-employee operation
    Platform & Transformation
    Technology Organization Build
    CIO
    Leads a technology department of more than 100 internal employees, supplemented by 40+ external professionals through strategic staff-augmentation partners

    03 — Outcomes

    Selected Business Outcomes

    US$4.5B
    Business scale under technology mandate
    ~45%
    Enterprise revenue through owned digital channels
    200+
    Operating locations across the national footprint
    ~US$20M
    Annual technology budget across 40+ strategic vendors
    120+
    Partner, broker, and integration ecosystem
    100+
    Internal technology employees

    Outcomes represent the executive portfolio scope. Refer to case studies for individual methodology and context.

    04 — Leadership

    Leadership Profile

    01

    Group CIO of a multi-brand automotive and mobility platform — vehicle rental, automotive retail, and remarketing — operating across a US$4.5B business environment

    02

    Technology accountability for approximately 45% of enterprise revenue through digital channels, 200+ landing pages, and 120+ partner integrations

    03

    Principal cross-border MX/US interface — engaged at the CEO level as a decision-maker, not a translator

    04

    Combines CIO accountability with prior P&L and large-scale operations leadership — technology serves the business model, not the reverse

    05

    Translates technology investment into revenue, cost, and resilience outcomes reported at board level

    05 — Mandates

    Target Mandates

    Roles

    • Regional CIO
    • Group CIO
    • CDIO
    • VP Technology & Transformation

    Open To

    • Regional CIO — Latin America or the Americas
    • Group CIO of a larger Mexican or LATAM enterprise
    • Chief Digital and Information Officer with full enterprise-technology authority
    • VP Technology & Transformation, when the mandate is equivalent to a C-level scope
    • Board and advisory seats in technology strategy, AI governance, digital revenue, and cyber resilience

    Based in Mexico. Open to relocate. Cross-border MX/US operating is a core capability, not a constraint.

    06 — Contact

    Get in Touch

    Available for selected executive, board, and enterprise-transformation conversations across Mexico, Latin America, and the United States.

    GGGabriel Guerrero

    Group CIO · Enterprise Transformation & Digital Revenue. Available for regional, group-level, and board executive mandates across Mexico, Latin America, and the United States.

    © 2026 Gabriel Guerrero. All rights reserved.Executive Profile · Confidential by request