Selectively considering new mandates
    Gabriel Guerrero, CIO / CDIO — executive headshot

    Executive Profile

    GabrielGuerrero. CIO / CDIO, Director de Tecnología

    CIO / CDIO · Digital Revenue & Transformation

    Group CIO /CDIO of the Hertz, Dollar, Thrifty & Firefly franchise in Mexico and selected USA locations — $4.5B integrated automotive group spanning rental, Stellantis dealerships, and used-car remarketing.

    Top 10 CIOs in Latin America 2025 — CIO Review
    $4.5B enterprise scale
    U.S.–Mexico portfolio
    Bilingual EN / ES
    U.S.-educated

    01 — Positioning

    Executive Positioning

    I lead technology for revenue-critical, multi-business operators — turning fragmented, high-friction environments into governed platforms that protect margin and compound revenue. My work sits where digital channels, core operating platforms, and cybersecurity intersect — and where the CEO and board need a single accountable owner.

    Operating Lens

    Every technology decision earns its place against business outcomes — revenue, risk, and cost — measured in dollars, not architecture diagrams.

    Stabilize01

    Restore platform trust. Harden uptime, incident response, and security posture before anything else.

    Simplify02

    Rationalize systems, vendors, and processes. Strip structural cost and friction out of the core.

    Accelerate03

    Redirect freed capacity into revenue, margin, and time-to-value. Measure the lift.

    02 — Portfolio

    Transformation Portfolio

    Executive Case Studies

    Four Business Cases.
    One Mandate.

    These are not hypothetical. They are drawn from decisions I made under real pressure — a network that disappeared overnight, a cyberattack built on insider knowledge, a revenue channel that needed an owner, and an AI investment that had to justify itself to a board.

    Each case documents what actually happened: the inherited gaps, the decisions made under uncertainty, and what was built after. Names and identifying details are anonymized. Everything else is real.

    View Case Studies
    01

    When $62K Created a Path to $9.1M. The AI Mandate.

    Enterprise AIExecutive ProductivityROI Governance
    02

    The Cost of Invisible Technical Debt

    Technical DebtDigital Resilience
    03

    The Day the Network Disappeared

    Risk & ResilienceCrisis Management
    04

    Owning the Revenue Channel

    Coming Soon
    Digital RevenueCommercial AccountabilityCEO Reporting
    Platform & Transformation
    AI Group Optimization Program
    CIO
    400% ROI on $62K investment; 17,572 hours freed; $2M net savings
    Revenue & Digital
    Multi-Brand Digital Revenue
    CDIO
    Owns ~45% of enterprise revenue across 6 brands and 200+ landing pages
    Revenue & Digital
    Pricing & Conversion Funnel
    CDIO
    Reservations lifted up to +20% through funnel and pricing redesign
    Revenue & Digital
    Partner & Broker Ecosystem
    CDIO
    Govern 120+ OTA, fintech, and mobility integrations driving demand and conversion
    Platform & Transformation
    Core Operating Platform Migration
    CIO
    Leading migration unifying rental, remarketing, and retail on a common stack ($4.5B revenue, 200+ sites)
    Risk & Resilience
    Network Outage Recovery
    CIO
    Led executive crisis response to full connectivity loss; institutionalized monitoring and escalation governance
    Risk & Resilience
    Cybersecurity & PCI DSS
    CIO
    Advanced PCI posture and security architecture across network, cloud, and payments (Palo Alto, Proofpoint)
    Platform & Transformation
    SAP S/4HANA Migration
    Director, Supply Chain & Operations
    End-to-end ERP migration delivering planning discipline across a $250M, 1,500-employee operation
    Platform & Transformation
    Technology Organization Build
    CIO
    Built and lead a 120-person tech organization (8 directs, 40+ contractors) aligned to business priorities

    03 — Outcomes

    Selected Business Outcomes

    $4.5B
    Revenue scope under technology mandate
    ~45%
    Enterprise revenue through owned digital channels
    120+
    Partner & broker integrations governed
    $20M
    Technology budget & 40+ strategic vendors
    ~4×
    Executive productivity uplift via enterprise AI
    200+
    Sites and 5,000 employees served

    Metrics shown are representative executive portfolio outcomes.

    04 — Leadership

    Leadership Profile

    01

    CIO of a $4.5B integrated group — rental, remarketing, retail — under one technology mandate

    02

    Owns ~45% of enterprise revenue through digital channels, multi-brand web, and 120+ partner integrations

    03

    Principal MX/US interface — present in CEO negotiation as a cross-border stakeholder, not a translator

    04

    Builds in-house engineering and analytics capability; reduces vendor dependency without sacrificing execution

    05

    Translates technology into revenue, risk, and cost outcomes the CEO and board can act on

    05 — Mandates

    Target Mandates

    Roles

    • Global CIO
    • Regional CIO
    • CDIO
    • VP Technology
    • VP Transformation

    Open To

    • CIO / CDIO / CTO mandates at $1B+ multi-business, multi-brand, or multi-site operators
    • PE-backed value-creation programs — digital revenue, ERP modernization, cost-to-serve, exit-readiness
    • U.S.-headquartered companies with LATAM operations, or LATAM-headquartered companies with U.S. ambitions
    • Board and advisory seats focused on technology, digital revenue, AI adoption, and cybersecurity oversight

    Based in Mexico. Open to relocate. Cross-border MX/US operating is a core capability, not a constraint.

    06 — Contact

    Get in Touch

    Available for board conversations, PE-backed engagements, and select executive mandates. Recruiters and operators are welcome to reach out directly — no intermediary needed.

    GGGabriel Guerrero

    CIO / CDIO · Digital Revenue & Transformation Leader. Available for select global, regional, and PE-backed executive mandates.

    © 2026 Gabriel Guerrero. All rights reserved.Executive Profile · Confidential by request