
Group CIO · Enterprise Transformation · Digital Revenue · Data & AI
Gabriel Guerrero. Group CIO, Enterprise Transformation
Group CIO · Enterprise Transformation & Digital Revenue
Chief Information Officer for Hertz, Dollar, Thrifty, and Firefly across Mexico and selected U.S. locations — a multi-brand automotive and mobility platform spanning vehicle rental, automotive retail, and remarketing. Leads a technology organization of more than 100 internal employees and 40+ external professionals, with an approximately US$20M annual technology budget.
Top 10 CIOs in Latin America 2025 — CIO Review
01 — Positioning
Executive Positioning
Group CIO and former operations executive leading enterprise technology — combining CIO accountability with prior P&L and large-scale operations experience to translate technology investment into revenue growth, cost discipline, and resilience. My work sits where digital revenue, core platforms, data and AI, and cybersecurity directly affect business performance — and where the CEO and board need a single accountable executive.
Operating Lens
Every technology decision earns its place against business outcomes — revenue, risk, and cost — measured in dollars, not architecture diagrams.
Restore platform trust. Harden uptime, incident response, and security posture before anything else.
Rationalize systems, vendors, and processes. Strip structural cost and friction out of the core.
Redirect freed capacity into revenue, margin, and time-to-value. Measure the lift.
02 — Portfolio
Transformation Portfolio
Executive Case Studies
Four Business Cases.
One Mandate.
These are not hypothetical. They are drawn from decisions made under real pressure — a network that disappeared overnight, a revenue platform targeted under coordinated attack, a digital channel that needed executive ownership, and an AI investment that required a defensible governance framework.
Each case documents the inherited conditions, the decisions made under uncertainty, and what was built after. Cases are based on real events. Names, identifying details, selected figures, and chronology may be adapted to preserve confidentiality.
When $62K Created a Path to $9.1M. The AI Mandate.
The Cost of Invisible Technical Debt
The Day the Network Disappeared
Owning the Revenue Channel
Coming SoonTechnical Portfolio
Data & Analytics
Projects
Hands-on technical work spanning machine learning models, analytics pipelines, and data engineering — translating raw data into business-ready insight.
03 — Outcomes
Selected Business Outcomes
Outcomes represent the executive portfolio scope. Refer to case studies for individual methodology and context.
04 — Leadership
Leadership Profile
Group CIO of a multi-brand automotive and mobility platform — vehicle rental, automotive retail, and remarketing — operating across a US$4.5B business environment
Technology accountability for approximately 45% of enterprise revenue through digital channels, 200+ landing pages, and 120+ partner integrations
Principal cross-border MX/US interface — engaged at the CEO level as a decision-maker, not a translator
Combines CIO accountability with prior P&L and large-scale operations leadership — technology serves the business model, not the reverse
Translates technology investment into revenue, cost, and resilience outcomes reported at board level
05 — Mandates
Target Mandates
Roles
- Regional CIO
- Group CIO
- CDIO
- VP Technology & Transformation
Open To
- Regional CIO — Latin America or the Americas
- Group CIO of a larger Mexican or LATAM enterprise
- Chief Digital and Information Officer with full enterprise-technology authority
- VP Technology & Transformation, when the mandate is equivalent to a C-level scope
- Board and advisory seats in technology strategy, AI governance, digital revenue, and cyber resilience
Based in Mexico. Open to relocate. Cross-border MX/US operating is a core capability, not a constraint.
06 — Contact
Get in Touch
Available for selected executive, board, and enterprise-transformation conversations across Mexico, Latin America, and the United States.